Online Casino Affiliate

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1. Online Casino Affiliate Sites
2. Best Affiliate Casino Commissions
3. Online Casino Affiliate Programs
4. Online Casino Affiliate Marketing
5. Online Casino Affiliate Income
6. Affiliate Sports Casino Online

The profits of casino operators are going up. Over the past 5 years, the global market volume has grown from 40 to 80 billion dollars. And it's estimated to grow 5% in 2021. Gambling is one of the most popular verticals in Affiliate marketing. Affiliates attract users and receive their commission. The amount of payments depends on the offer, GEO and, of course, the payment model.

There are 3 core commission types:

• ♠️ Registration, Install or lead.
• ♦️ First time deposit.
• ♣️ RevShare - lifetime revenue.

You can also find a hybrid payment model, which combines payouts for the first deposits and referrals spendings.

Gambling offers are divided into the following categories:

• 🎰 Casino
• 🃏 Poker
• ⚽ Sports Betting

Regardless of the category, the main goal of an affiliate marketer is to attract users to the site and get them to top up their account.

The regulation of the gambling business depends on local legislation and is complicated in some countries. Most countries in Africa and South America have not passed any laws to regulate it. There are countries that have a clear gambling legislation: the United Kingdom, Australia, New Zealand and some countries in the European Union.

Japan, Singapore, Czech Republic, Poland, Russia, Switzerland and Ukraine have banned online gambling, but citizens can gamble in foreign sites.

Countries that control the gambling market are actively fighting illegal casinos. They raid the land-based slot halls and ban web domains. The goal of the state is clear - shadow casinos do not pay taxes. But is there a difference to consumers? Illegal gambling operators cheat and don’t provide any guarantees. Players that choose an illegal one often face a number of problems: broken links and refusing to pay out.

Promoting licensed gambling offers, affiliate marketers can attract high rollers. Players who can spend large amounts trust licensed casinos more. Fair play both with players and with partners is a great advantage of offers with licensed casinos.

Ukraine is a good example of how a government can start to regulate gambling law. In the summer of 2020, the President of Ukraine adopted a law authorizing the list of gambling activities. This list includes online casinos, bookmakers, lotteries and poker. The law also permits gambling in land-based casinos, which should operate in five-star hotels. The gambling business in Ukraine should start operating in 2021.

Fees and taxes

• ✔️ Annual license fees ranging from $ 200’000 to $ 2 million;
• ✔️ Tax on winnings - 18%;
• ✔️ Triple payment for each slot machine.

International experience shows that the introduction of a tax on winnings always forces players to switch to illegal gambling platforms.

5 Billion Euros - estimated volume of the Ukrainian gambling industry.

Despite this, new gambling legislation of Ukraine is a big event for many big players. The potential of the Ukrainian market is huge. According to market estimations, the volume of the Ukrainian gambling industry in the shadows amounted to more than 5 Billion Euros. Ukraine is a lucrative market for foreign investors. It’s good location will attract gamblers from Europe. There are not many places in Europe where land-based casinos are legalized. So it could be a good alternative.

Ukraine can create a special zone for the gambling business. Such a place could become a mecca for tourists like Las Vegas and Macau. This is a very attractive idea in terms of gambling business development and budget replenishment. The Las Vegas budget receives about $ 1 billion from casino and hotel taxes. About 42 million tourists visit Las Vegas every year. Another famous casino-city, Macau, gets 50 times more from casinos and hotels. Almost 70% of its residents work in the casino industry.

Live dealers Development of streaming technologies allowed to make high quality live games. Games with a live dealer provide players with the ultimate experience: a real casino atmosphere with live communication. Plus, you can be sure that there are no cheats in the game. Since all actions are performed by a living person.

AI software - New AI software can create a personalised customer experience for gamblers. The system builds a unique virtual casino for each player based on their favourite games.

Mobile games - The development of new games has never stopped. However, using new technologies and more powerful hardware of mobile devices, will allow operators to develop games at a personal computer performance level.

Virtual Reality - Virtual reality is taking off. The proliferation of this immersive technology will lead to more widespread use of helmets. Playing in a 3D environment like in a real casino gives players new sensations.

eSports - The popularity of virtual sports betting has skyrocketed during the pandemic. Since most of the sports events have been canceled because of the coronavirus, players turned to virtual sports. Esports betting market has a huge potential. Video games like Fortnight, CS:GO, Dota 2 have enormous audiences and players make bets.

Mobile apps - According to statistics, 60% of users of gambling platforms use mobile devices. Mobile apps make access to the gambling much easier and more convenient. Users spend more time in apps than on websites. And app owners can send push messages to motivate the player to come back to play more often.

Telegram casino - An incredibly interesting approach is to create a casino via Telegram. Users make bets through a chat-bot. Simple, intuitive interface and easy accessibility from any device worldwide make Telegram casino a very promising format.

Promotion of gambling offers is complicated. Google and Facebook have strict rules for advertising gambling sites and apps. Experienced marketers know how to get around these restrictions. However, their advertising accounts can be blocked and they have to look for alternative advertising channels.

Adult traffic is an excellent source for gambling offers. Adult networks have the following benefits:

• ⚫ Promotion of gambling is permitted. Requirements for landing pages are clearly spelled out.
• ⚫ Multiple advertising formats (Popunder, Push, In-Stream Video, Banners and others)
• ⚫ Personal account manager can advise you on choosing the best targeting options, creatives, ad format etc.
• ⚫ Low competition compared to Facebook and Google.
• ⚫ Low prices (bid starts at $0.002 per click)
• ⚫ A profitable approach can last a long time.

Popunder

It’s the easiest way to test a new offer or GEO. Pre-landings with a ‘Fortune wheel’ are most effective. Users spin the wheel, 'win a bonus' and register to apply it. Find an offer with a CPL payment model. This will allow you to quickly understand whether it makes sense to buy ads with this format.

Online Casino Affiliate Sites

Banner

Traditional display ad format that is often used by casino advertisers. Use spy-services to find creatives or ask your manager in CPA network. They usually provide a pack of banners. We have 6 sizes and 11 ad placements. For the start we would recommend using CPC model and mobile banner size 300x100. Animated banners with a clear Call-to-Action increase CTR. Start with at least five creatives to find the best converting one. Smart-rotator can automatically define the best one.

In-Page Push

This brilliant ad format combines the advantages of web push and banner ads. It resembles a web push notification, but it doesn’t require a subscription and works on all devices. And most importantly, in-page ads will not be unnoticed. Offer users a bonus, free spins or actual sporting events.

In-Stream Video Pre-Roll

Video is the best way to maximize brand exposure and increase sales eventually. Familiar brands work best. Grab users attention showing an exciting gameplay of an online casino, youtube stream or funny and ridiculous teaser. Did you hear about PaddyPower? This Irish bookmaker knows exactly how to make viral videos.

In case you don't have a large advertising budget on video production - take advantage of our Motion banner. This tool allows you to create a short video from an animated image, text and call-to-action button.

Popunder - 103K impressions daily - min CPM $0.31

Banner 300x100 - 400K impressions daily - min CPM $0.005

In-Page - 1,3 Million impressions daily - min CPM $0.01

In-Stream video - 103K impressions daily - min CPM $0.35

Use the Traffic Chart to find a traffic volume, min and max bid for any GEO and Ad Format.

Our dedicated account managers will help you to boost your performance. Contact them on Skype or Live-chat.

Follow us in Telegram to stay tuned!

Try different ad formats and GEOs to find a profitable sales funnel.

Here are my credentials to write this article. I’ve been an online gambling affiliate for about 7 years, I have earned placement for one of my affiliate sites in the “top 20 poker affiliate sites” for US customers, and I was a moderator of the largest poker affiliate forum.

Net earnings are in the (removed for privacy reasons).

Best Affiliate Casino Commissions

Even being an affiliate for what I consider to be a long time, when you take into account the immaturity and relatively short life of online gambling, I’m still amazed at how much smart gaming affiliates earn.

There are so many ways and categories poker affiliates can be put in, from incentive-based, to rakeback, to bonus scalpers, to the plain-jane affiliate.

As I go through these numbers with you, bear in mind that many affiliates are into different verticals.

For example, I’ve taken what I know from being a poker affiliate and applied it to casino sites, mixed martial arts, boxing, football, and other forms of betting as well.

Super Poker and Casino Affiliate Earnings

While there’s no true definition of a super affiliate, I use this title sparingly. It’s difficult to categorize one as a super affiliate based on revenues, because one player alone can put you into that category.

In general, a super affiliate in my mind runs a website that most other affiliates in the industry know by name, follow, and for monetary purposes make a minimum of $100,000 per month in revenues. Despite falling into this category, I’ve never tagged myself a super affiliate, because I see so many others doing WAY better than I do.

It’s not exactly something most people say for fear of giving away too much information to their competition. Luckily for most people, they have multiple sites, and the ones that look like they generate the least probably generate the most.

Poker and casino affiliate sites can be very deceptive like that.

Okay, so you probably want numbers by now. I can only go off what I’ve heard through the grapevine and experienced myself. Without revealing his website, about four years ago I heard of a one-man affiliate who ranked for just about all the lucrative keywords in Google, and he was earning approximately $500,000 per month.

While he had hundreds of websites, most of them were used as feeders to his main sites (he had about three at that time). He has since fallen, and others have taken his place in Google, but I’m sure with ongoing revenue share and other ventures, he’s probably still in the same area, if not more.

Online Casino Affiliate Programs

While I won’t go into exact details of my personal monthly earnings, I will say that I’ve come close to the mark stated above, but it was an extraordinary month and most of the revenues were from very large casino earnings resulting from only a few players.

The days following the UIGEA resulted in a bizarre event. The money that changed hands during that period was truly amazing, because people sold their sites for almost nothing, basically giving them away. Sites worth millions these days sold for the low 6 figures.

Again, sites like PokerListings are large corporations, and websites like PokerStrategy or PokerSource are run by dozens of employees so their revenues absolutely exceed $1,000,000 a month.

The now-deceased founder of PokerListings (Andreas Oscarsson, who was killed in his home) was heard over some beers saying that he was making over a million a month, and that was a few years back.

I personally don’t attend these gambling affiliate conferences, because I simply don’t care to. PokerListings has since grown into a mega monster dominating almost all keywords and holding various domains and making very large sums in all sorts of industries.

Online Casino Affiliate Marketing

Then you get into rakeback affiliate sites. While I never really cared to learn about rakeback, I do know the largest rakeback site is raketherake (owned by Karim Wilkins), and it apparently dominates that poker niche. Since it’s inception in 2004 through the mid part of 2009, it generated $56 million in rake for its players.

Rakeback affiliates are generally left with a margin of 8%-15% of what their players generate, which is why I find the number above to be kind of weak.

Assuming he made an average of 15%, he would have generated gross revenues of $10,000,000 for the five years. Not bad, but not great for a super affiliate. The dollar amount is actually calculated on their website in real time.

Personally, I have nothing to gain from telling you that the poker, casino, or the sports market is unsaturated, since I’m not selling you on anything. The people that tell you this are either bad at what they do, or they are trying to posture in order to keep the competition down.

In fact, we put up an affiliate website a month ago, and it already earns 5 figures a month. Like most things, it’s not difficult, but it does take a lot of knowledge, luck, and persistence.

Online Casino Affiliate Income

In fact, the CEO of WickedFire claimed he knew an affiliate who was earning $15,000,000 per month. I claim 100% BS, but who really knows?

As I said, the numbers in this article are usually just people running their mouth, like we all do sometimes. This article was meant to be a rough guide for the affiliate side of the gambling sites.

Here’s a small collection of polls and stats for monthly revenues.

These are earnings for one sportsbook affiliate site. They are the top 5 affiliate earners for this particular sportsbook, plus they are probably doing very well at other sites they promote.

Take note that earnings usually double during the time of American football season. This was before football betting season.

This was a small poll taken sometime in 2008. It’s mostly poker affiliates with some hybrid affiliates who promote casinos and poker rooms. This was monthly earnings. The poll is off because I know of a few affiliates in the top categories that obviously didn’t vote.

Affiliate Sports Casino Online

Again, as you can see, the earnings for the top 5 affiliates are quite high, in the 6 figures for one program. This was for sportsbook.com, but many affiliates now promote their poker site and casino as well.